According to Tim Cook on Twitter, anticipation is building for the 2026 Super Bowl and the Apple Music Halftime Show. While the tweet does not mention specific AI applications, industry trends indicate that major entertainment events like the Apple Music Halftime Show increasingly utilize artificial intelligence for real-time video editing, personalized content delivery, and enhanced viewer engagement, as reported by industry analysts. These advancements present significant business opportunities for AI-driven media technologies in large-scale live events.